In the digital landscape, standing out is no longer just an option but a necessity. Local businesses, especially those in competitive industries like law, plumbing, HVAC, pest control, chiropractic services, and automotive, have unique challenges when it comes to advertising. Unlike big enterprises that have the budget for nationwide campaigns, local businesses need to be a lot more strategic with their advertising spend. One crucial element that can make or break your Google Ads campaign is your ad copy. How do you craft compelling ad copy that not only gets clicks but also converts? Read on for tips and examples that deliver.
Know Your Audience
Understanding who your target audience is can help you speak their language. The closer you can get to their needs and wants, the better your ad will perform. Localized language, mentioning local landmarks or services can go a long way.
Example:
- “Looking for a Trustworthy Plumber in [Your City]? Call Us for 24/7 Service.”
Highlight Your Unique Selling Proposition (USP)
What makes your business stand out from the competition? Your USP should be front and center in your ad copy.
Example:
- “Affordable Pest Control with 100% Satisfaction Guarantee.”
Use Numbers and Statistics
Numbers stand out in a sea of text. Use percentages, prices, or any other numbers that can make your ad more compelling.
Example:
- “Get Your AC Fixed Today. 95% of Repairs Completed in Under 2 Hours!”
Create a Sense of Urgency
Urgency encourages action. Limited-time offers or mentioning the scarcity of a product can significantly improve click-through and conversion rates.
Example:
- “Limited Time Offer: Get a Free Chiropractic Assessment Until [Date]. Book Now!”
Clear Call-to-Action (CTA)
Be clear about what action you want people to take after seeing your ad.
Example:
- “Call Now for Immediate Assistance.”
Test and Tweak
Finally, always A/B test your ad copies to see which ones are performing better. Even a minor tweak can lead to significant improvement.
Our 42-in-100 Promise
We’re so confident in our approach that we promise to bring you 42 new customers in the next 100 days through proven strategies like local search advertising and ROI-focused advertising. In simpler terms, we aim to make every dollar you spend count.
Ready to take your local business to the next level?