If you’re a local business owner, chances are you’ve heard of Google Ads but may not know how to get started. Whether you’re a law firm, HVAC service, chiropractor, or operate in the automotive sector, you’re in luck! This blog post will provide you a step-by-step guide on how to kickstart your Google Ads campaign and start attracting more customers to your business.

Why Google Ads?

Before diving into the how-tos, let’s understand why Google Ads are critical for local businesses:

1. Immediate Exposure: Your ad can start appearing to potential customers immediately upon activation.
2. Targeted Advertising: Geo-targeting capabilities ensure that your ads appear to users in specific locations.
3. Budget Control: Set your advertising budget based on your needs and requirements.
4. Measurable Results: With Google Ads, every click, conversion, and interaction can be tracked.

Step 1: Create a Google Ads Account

1. Visit the Google Ads homepage
2. Click on “Start Now” and follow the instructions to create your account.

Step 2: Research Keywords

1. Use Google’s Keyword Planner tool to find keywords that are relevant to your business.
2. Pay attention to the search volume and competition for each keyword.

Step 3: Define Your Budget

1. Google Ads operate on a bidding system. Decide how much you’re willing to pay for each click.
2. Set daily and monthly budgets to manage spending effectively.

Step 4: Create Your Campaign

1. In the dashboard, click on “New Campaign.”
2. Choose the campaign type and goals.
3. Define your target audience, including geographical location.

Step 5: Write Your Ads

1. Craft a compelling headline.
2. Create a concise but persuasive description.
3. Use strong calls-to-action like “Call Now,” “Book an Appointment,” etc.

Step 6: Add Ad Extensions

1. Add extra information like your business address, phone number, and additional links to your website.

Step 7: Launch and Monitor

1. Review your campaign settings.
2. Click “Submit” to launch your campaign.
3. Monitor your campaign regularly and make adjustments as needed.

---

Our 42-in-100 Promise

We’re so confident in our approach that we promise to bring you 42 new customers in the next 100 days through proven strategies like local search advertising and ROI-focused advertising. In simpler terms, we aim to make every dollar you spend count.

Ready to Supercharge Your Local Business with Google Ads?

Don’t wait another day to drive more traffic, leads, and customers to your local business. Book a call with Daintree Digital and let us turn your advertising budget into solid ROI.